American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists. UIS and Fireant Studio developed their brand new website, based on the Drupal content management framework. The site provides a unique experience for their salon professional and consumer audience by providing a mix of interesting content related to men’s styling trends, along with related product tips and information. To server AmericanCrew’s international audience, the site is enabled in multiple languages with easy translation tools on the backend. In order to give more users access to the rich video features on the site including iPads and other tablets, UIS built a solution that incorporates HTML5 video with Flash as a fallback. Visitors to the new site, can also learn more about their personal style by answering a few questions and receive style options to fit their life style including product recommendations. http://americancrew.com/