Webinar: New Communication Strategies for Effective Public Engagement

Want to learn how to put complex documents online in fun, engaging ways that help your audience understand and respond to the content? Register now for our Friday webinar:

MARCH 8, 2014 from 1:00pm - 2:30pm

Planners currently use a variety of engagement tools for gathering public input. But reports, drafts and published plans all are still communicated in very traditional forms - long, jargon-filled documents with limited ways to explore or comment. Even beautiful and well-designed PDF plan documents can miss communicating the true findings, because they are stuck in one dimension with long, dense blocks of text. Interactive media, instant publishing, and social media have changed the way people consume and process information - raising expectations for how planners should communicate. Think about the New York Times’ long-form journalism: short videos, interactive maps and charts, and other rich media. What if we communicated plans like that?

During this webinar, we will:

1. Begin by exploring inspiring possibilities for communicating complex topics, scenarios, and plan documents in simple, intuitive ways; this overview draws from strong engagement principles and summarizes “what you need to know” when planning and budgeting;

2. Specifically discover how interaction design, gamification, and publishing for different devices can reach more (and more diverse) audiences compared to traditional media;

3. Share examples of data visualization techniques to more effectively showcase findings and results; and

4. Open the “floor” for participants to share their experiences, challenges, and ideas. Each focus area will be presented around promising examples of recent planning projects from around North America and feature key takeaways that planners can start using today.

We hope you can join us on Friday - register here!